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The remarkable story behind a 112% boost in monthly revenue.
Panorama is a photo-video studio dedicated to turning significant moments into memories and showcasing both personal and corporate brands. Founded by 2 lifelong buddies, it exemplifies the power of genuine friendship.
Over the past decade, the market has witnessed significant growth and evolution driven by the widespread adoption of smartphones and the popularity of social media platforms like Instagram. The competition intensified as well, making it harder for aspiring photographers to reach the highest level.
Despite their exceptional skills in photo-video production, it became evident that it wasn’t enough to fulfill their growth ambitions. In search of a strategic growth partner, they found Unignorable. Our impact would be evaluated by an increase in revenue and average order value.
Success in photography isn’t solely determined by the quality of your service, but also by external variables like project setup, client budget and demographics. Additionally, expressing your unique qualities is hard without the chance to demonstrate them in a real project. During our research, we uncovered how to overcome these challenges and truly differentiate Panorama from all the rest.
Marketing without a solid branding foundation is like a road without any signs. We recognized that most competitors lacked a distinct brand identity, giving us a clear advantage. Through creative brainstorming and back-and-forth discussions, we created a comprehensive brand strategy.
Then, we translated these ideas into sensory elements like visuals, words and sounds. To convey excitement, trust and luxury we designed a new logo, chose a unique color palette and adopted 2 premium typefaces. We also made several subtle changes in brand voice and tone.
Instagram is an excellent platform for visual storytelling, and it’s no surprise that it stands as the primary pre-purchase touchpoint for photographers. To maximize its potential, we crafted a new content strategy and optimized the existing profile. For example, we reorganized existing highlights into 5 new categories: Projects, Weddings, Baptism, Birthdays and Proms.
Recently, we launched the Panorama October campaign sharing one new project each day of the month. The goal was to showcase their best work and increase the brand awareness. This initiative built excitement and anticipation among their followers as they could count on something fresh and unique every evening at 9 p.m. To further engage the audience, we introduced polls for selecting the best photo, resulting in thousands of active participants.
The New Year marks the beginning of new hope and opportunities. To kick off 2023, we decided to create a Panorama promo highlighting their authentic brand. We aimed for something distinctive, both in terms of a story concept and visuals. The result is a dynamic, 45-second video. As the pinnacle, they even performed a daring cliffside stunt to display their exciting side.
In photography, some leads value a website as an important pre-purchase touchpoint. They usually come from the corporate world. To meet their expectations, we designed a modern and elegant solution—a concise 2-page website. The Home presents Panorama’s brand and offer, while the Gallery page showcases their finest work.
We wouldn’t be able to call ourselves growth partners without being obsessed with growth. Whatever it takes to reach the new level, we are ready to do. In the case of Panorama, we noticed that better service packages would greatly improve their conversions. So, we helped them enhance their offer and apply marketing and psychology principles in a genuine way.
Backed by outstanding service and marketing, Panorama is evolving in constant competition and the industry with low entry barriers. Major KPIs put them on a steady growth trajectory and show the impact we’ve made together as partners.
increase in average monthly revenue
increase in average order value (AOV)
Currently, we are working on an innovative Christmas photoshoot scene—their second one after the 3-year pause. We are also preparing an educational campaign to engage cold audiences on Instagram and TikTok.
“All solutions were crafted specifically for us. We were able to see progress in real-time!”
